Delectable, an app that helps you track and organize wine on your phone has rocketed to over 2.1 million users. Using anti-terrorist technology, founder Alex Fishman, uses the same data integration technologies the government uses to track and capture terrorists, except in this case he is using it to help people find their favorite wines.
This has been a difficult task for wine apps that have come before Delectable, mostly due to the crazy amounts of wineries and wines in the world and a limited database. As most of you know, wine labels only give you the pertanent information but, what about the information the customer wants to know about the wine as they are drinking it? They want to know more about the producer, and the grapes, and the way the wines were made...the story behind the wine.
When out at a restaurant and facing these questions, you can take a photo of the label with the Delectable app, and it will tell you the vintage, more about the winery, perhaps even notes from the winemakers. And it gets even better, you can even order the wine inside the app! This is just another way for wineries to be seen via social media, and even get a sale out of it! (of course, Delectable does make a small percentage of the sale).
Another thing, it's database always gets the wines correct--take a photo of the label showing the vintage, producer and wine name, or of the wine listed on a menu, give the app a few moments, and boom! it catalogs the wine correctly!
Several wine lovers and writers say that Delectable is the best wine app on the market right now and I have to agree. Not only can you snap a photo of a bottle you are enjoying at a restaurant to learn more about it and even purchase it but, the photo is also uploaded and shared with your "friends" on delectable (similar to Instagram).
Your friends will see what you are drinking, and you can see what they are drinking, perhaps therefore finding a new bottle of wine to try out at next weekends BBQ or dinner! The app allows you to rate the wine, so you can see what your friends and even people you highly respect in the industry are recommending by how they have ranked their experience with the wine.
In October 2013 Delectable partnered up with VinTank and with this partnership, Delectable data such as who is drinking what and where appears in VinTank Social Connect for wineries interested in what consumers are up to. This is a huge step in leading wineries to find potential clients via social media.
With very few drawbacks such as not being able to manually enter information if the photo doesn't include it, a better rating system, or perhaps better tagging capabilities and fun filters like Instagram, I would recommend the app for wine lovers across the world, and for wineries looking to interact with their client base! It's a win-win and a fun one at that!