Design: To conceive of, fashion, invent.
Scan the shelves at any wine shop and you can’t help but be slightly overwhelmed by the sheer diversity of – you thought I was going to say selections (countries, grapes, appellations, etc) – no, design. I am the first to admit that as a sommelier my taste tends towards the simple and the classic (ok, it helps if it says Domaine de la Romanee Conti or Coche-Dury on the label and I take great if sadistic pleasure in the arcane specificity of German labeling law). I am also quick to condemn the use of fuzzy critters, iconic film stars (Marilyn Merlot????), derogatory off handed snipes (Fat Bastard, Cleavage Creek) etc. I am also now keenly aware of the tremendous amount of work that goes into the simplest of labels.
The considerable amount of time it takes to produce a bottle of wine demands careful consideration of it’s final appearance. From planting to first harvest? 4-5 years (Though in Meteor Vinyard’s case it was 6 years). From harvest to bottle? 22 months. From bottling to release? 1 year. Throughout this process myriad decisions are made from clone to rootstock, from pruning time to green harvest, from tonnage to harvest date, from maceration (cold soak or not?) to pump over of punch down, from barrel selection (and quantity of new versus old) to length of time in said barrel….
So what bottle do you put a wine you have invested 9 years into? The weight of the glass affects shipping weight and the amount of glass that goes back into recycling (if we are lucky). Too light and it feels cheap, too heavy and it feels ostentatious. Length of cork? Cork at all? Wood or carboard for packaging? 3 bottles? 6? 12? Design for the boxes, corks, capsules and labels?
With the release of our Meteor Vineyard Perseid mid October, the culmination of these decisions will be complete.
After speaking with a number of designers, we were taken with the work of Chanda Williams. Her innate understanding of the unique nature of Meteor Vineyard immediately translated into a label tone that captured the tone of the earth. The lone oak, a sentry in the vineyard (we did not remove any oaks during planting so this reference is always a little confusing – there is actually a native oak preserve on the property) needed to remain as the focal point and continuity between the two wines. To reconcile the astral connotation of Perseid’s direct reference to the impressive meteor shower that appears in August each year, while maintaining the earthy feel, Chanda introduced a series of stars and “fading light” into the background as well as a richer copper tone to the foil stamped name.
Want to see it? Soon enough.
Meteor Vineyard Perseid Cabernet Sauvignon Release October 14, 2010